MG Advent Calendar Design
For the 2026 limited edition, the main idea was to transform the advent calendar into a festive journey. Inspired by classic luxury trains, the calendar follows a train traveling across America during Christmas, stopping at iconic landmarks represented through minimalist illustrations.
Client
Madam Glam
Industry
eCommerce
Services
Packaging, Branding
Design Direction
I chose an elegant visual direction, using a navy background, gold details, and bright white accents to create a winter night atmosphere. The illustrations are designed in a line-art style, keeping the product premium while still feeling accessible and festive.
The Teaser
Each year, the Advent Calendar launch is introduced through a teaser concept. For the 2026 edition, the idea was simple but cinematic: waiting for an elevator, only for the doors to open and reveal a winter landscape inside. The teaser ends with the outer wrap of the Advent Calendar tearing away, offering a first glimpse of the design hidden underneath.
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